Arts & Culture Management
The old Christofle goldsmith factory
In the heart of the city of Saint Denis north of Paris, alongside the canal, an old factory re-opens for two cultural seasons. Quartus Group which is in charge of a large-scale rehabilitation project for the site has asked Manifesto to lead the project of a temporary programming and occupation of the buildings from September 2018 to June 2019 prior to the start of construction. Collaborating with the Belle Friche company in charge of renting out office space and workshops, Manifesto is developing an innovative programming that will bring together artists, creative teams along with chefs underneath the 19th century glass canopies of the heritage factory with its cobblestone streets, bringing back life and creative energy to this iconic industrial site which belongs to the Culture and Creativity Territories initiative.
© Philippe Guignard
Manifesto leads the artistic and cultural programming of Joia Méridia, a winning project of the competition conducted on the Eco-Valley territory by Métropole Nice Côte d’Azur.
Alongside Eric Mangion, Head of the Art Centre at Villa Arson, Manifesto brought together local partners: the National Museum of Sport, the Espace de l’Art Concret, the artist-run space La Station with the cultural centre “109”. The team has designed an ambitious and diverse cultural program for the Nice community as well as tourists. It will bring a surge of creativity to this new neighbourhood.
Manifesto has also come up with an oustanding art commission that will bring to Nice a new international artistic signature. Few decades after his visit at the Villa Arson, Carsten Höller will conceive for Joia Méridia a monumental artwork that will enhance its architectural environment, designed by Sou Fujimoto, Lambert-Lénack, laisné roussel, Chartier Dalix, Carta Associés, Cino Zucchi and Anouck Matecki.
Les Lumières Pleyel
A winning project of the “Inventons la Métropole du Grand Paris” (Let’s invent the Greater Paris metropolis) masterplan, Lumières Pleyel brings together an incredible group of talents led by Sogelym Dixence. For the communities of the Plaine Commune area, Manifesto has conceived new arts programs that are decidedly contemporary, innovative and diverse. The facilities we have imagined, focusing on their users rather than a single owner, are hybrid and versatile as never before on such a scale.
In order to invent an urban district that is truly alive, creative and citizen-friendly, Lumieres Pleyel have come up with an entirely new concept of urban life and we called it “district dissemination” as the programs will be reaching out to every corner of the district.
Such an ambitious approach called for solid groundwork of co-invention that was led by Manifesto with a formidable group of partners that included Approches !, Centquatre-Paris and its 104factory incubator, National School of images, Louis Lumière, L’Ecran, Glaz’art, Lamyne M., Etoile Cinémas, Les 3 Saisons de la Plaine, IEPC, Le Pôle S, IRI and the Maison des Sciences de l’Homme Paris-Nord, Labex Arts-H2H, etc. All in all, more than 50 cultural and academic partners, institutions as well as artists.
A specific company is to be launched, the Lumieres Pleyel company which will operate as the provider of augmented urban services. It will boast an international scientific committee, a steering committee and dedicated endowment. This generous approach will strive to share resources, trigger collaborative projects as well as skills and knowledge transfers.
L’Atelier de l’Arsenal
A winning project of the “Réinventer la Seine” masterplan, located on Mazas square in Paris, the Arsenal Workshop will turn it into a new cultural landmark and storage of creativity.
It will offer a mixed-use program of shared and easy-access spaces that will include a theatre, an exhibition gallery, a fablab, a café and restaurant and a space for inclusive social integration.
As part of the team which includes REI Habitat, Icade, SO-IL architects, laisné roussel, WoMa, YCPB and Atelier Georges, Manifesto brought together local partners such as IMA (the Arab World Cultural center in Paris), Aurore association, Fondation Tara Expeditions, in order to create a new venue that will combine culture, social integration and productions.
Through the cultural programming at the Arsenal Workshop, Manifesto aims at giving a brand-new stage to emerging artists right at the heart of Paris on the banks of the Seine river.
Another winning project of the “Inventons la Métropole du Grand Paris” (Let’s invent the Greater Paris metropolis) masterplan, LIVE project has been the team work of Maud Caubet architects, Manifesto, Hall couture and Vinci Real Estate. With its communicating facades, it will set a new standard for digital, social and cultural innovation on the outskirts of Paris. Conceived as a powerful metropolitan beacon at the city entrance of Bagnolet-Montreuil, this mixed-use program dedicated to connected textiles will bring a surge of innovation to the community thanks to its local grounding and its inviting operating concept…
Manifesto has brought its expertise to identify local partners and achieve the successful grounding of the project. We will remain deeply involved in the project as manager of its cultural dimension within the winning team and as organizer of the preview events.
UGC Group has once again partnered with Manifesto in order to imagine and implement a new arts commission to be shown on the giant façade screen on the brand new UGC Gobelins cineplex in the 13th arrondissement of Paris. Further investigating today’s experiments in audiovisual arts processes, Manifesto suggested an installation by merging Spanish artist Hector Castells-Matutano who has been creating sculptures of abstract, delicate yet vibrant forms out of still images. Acting as a signal suffused with poetry in the midst of the urban landscape, his works have been screened on the façade and in the hall of the new Paris cinema since August 1st, triggering a new sensitive and visual experience for passers by and spectators alike.
UGC – Fluctuations
Eager to reinforce its support to creation, UGC Group asked Manifesto to imagine and produce a tailor-made art commission in the 123m-long exit corridor of UGC Ciné Cité Les Halles, the most popular cinema in the world. For such a unique artistic adventure, Manifesto selected two talented emerging artists from Beaux-Arts School: Elliott Causse and Kenia Almaraz Murillo. Along with Studio Elémentaires, lighting designer, they created “Fluctuations”, a labyrinthine artwork that immerses the audience into a rite of passage from shadow to light, from fiction to reality. On top of this fresco – first artwork of this scale ever commissioned by UGC Group -, Manifesto coordinated the production of a video clip, shot in situ to an original music score, then released on their screens.
Discover the video clip, making-of pictures and details about the artists on UGC website here.
Prime Minister Office
Manifesto was invited by Sogelym DIxence to organize a call for artists to create a public art project for the building in central Paris which houses the Office of the Prime Minister, the Human rights commission and the Digital access regulatory commission.
The jury was chaired by former culture Minister Jacques Toubon and awarded the project to Abdelkader Benchamma’s wall painting. Manifesto produced the work. This swirling and lyrical fresco opens up the perspective of the Cour Marine.
Foodography by Martin Parr
From June to September 2018, the Beaugrenelle shopping Mall in the west of Paris was turned into an XXL arts stage as it presented the Foodography exhibition by Martin Parr. Responding to an invitation by Apsys, Manifesto conceived and produced this brand new installation of 26 extra-large images in close partnership with the artist and Magnum photo agency. The highlight of a summer of arts and delicacies, the exhibition showcased the documentary dimension of the famous British photographer, looking here at our food habits all over the world “with his signature playful point of view with a dash of British humor” (Madame Figaro). Concerned with the rise of junk food, Martin Parr brings irony and a highly personal touch to culinary photography.
Specialising in shopping innovation, Apsys created Muse, a new retail operation that combines art and design within an architecture by Jean-Paul Viguier, just a stone’s throw from the Centre Pompidou-Metz.In order to astonish visitors with a poetic and surprising artistic experience, Apsys asked Manifesto and Eva Albarran&Co to lead on the design, production and interpretation of an ambitious art commission program.In response to the Centre Pompidou-Metz, Muse hosts contemporary creation within its walls. The city is a meeting place for European cultures. As a result, four artists coming from all directions, either internationally celebrated or emerging artists, were invited to create an artwork dedicated to Muse: Chourouk Hriech, Julio Le Parc, Lionel Estève and Romain Froquet. These permanent artworks were revealed to the public in November 2017.
Sciences Po – Campus 2022
Sciences Po appointed a team made of Sogelym Dixence, Wilmotte & Associés and Moreau-Kusunoki to lead on the redevelopment project of their Parisian campus. A university with an international outlook, a driver of innovations, it will promote a double heritage: the Artillerie, with its 300 years of history, and Sciences Po, which will celebrate its 150th anniversary in September 2021-2022.
Manifesto will be in charge of selecting an artist imagining and implementing an original artwork designed alongside the team of architects. Opening planned in 2022.
© Sogelym Dixence, Wilmotte & Associés Architectes, Moreau Kusunoki Architectes, RSI Studio
The School of Nice exhibition in Hong Kong
In close partnership with Le French May, the leading cultural festival in Asia and the Museum of modern and contemporary art in Nice (MAMAC), Manifesto Expo was the driving force behind the exhibition of the leading figures of the Nice avant-garde at the Hong Kong City Hall in May-June 2018. Curated by Hélène Guénin, the exhibition presented some of the great masterpieces of the museum collection, including Yves Klein’s large Anthropometrie (ANT 84) from 1960, as well key works by Cesar, Arman, Martial Raysse, Niki de Saint Phalle, Bernar Venet ou Ben.
In a museography conceived by PEAKS architects, the exhibition captivated the visitors. Manifesto Expo brought up the project and was the driving force all along its implementation and negotiations.
Grand Paris Express
The Grand Paris company is in charge of creating the new automated express network of subway for the Greater Paris. By 2030, 68 new subway stations and 200 new subway lines will make up this new network of the Grand Paris Express. Following a public call for projects, an arts and culture team led by José-Manuel Gonçalves has been selected.
Manifesto is part of the winning team alongside the CENTQUATRE-PARIS and Eva Albarran & Co studio. Manifesto is specifically in charge of legal and financial issues as well as the daily programming of the future Saint-Denis Pleyel station as well as the overall fundraising for that gigantic project. By July 2017, 4 million euros had already been raised for spending over the next 3 years and the endowment is already supporting a number of new arts and culture initiatives for the Grand Paris communities.
Arts projects have already been launched such as KM1 in Clamart, KM2 in Cachan and KM3 in Champigny. These art-themed days of celebration included a construction site parade, temporary and permanent artworks, urban hikes, performances, a food market and a community disco. A poetic and immersive art installation by German artist Tobias Rehberger on a Thylacine set was revealed during the 2016 Nuit Blanche festival on the Saint-Germain island on the Seine river. And the “Gyrotope” art installation by Pablo Valbuena has already been touring to Brussels. A whole array of very diverse art projects are now being developed for the future subway stations all over the Grand Paris.
More on www.culture-grandparisexpress.fr
Cité de la mode et du design
A subsidiary of the Caisse des dépôts group, the French public financial giant, the Cité de la mode et du design has been a spot for events, culture and leisure on the left bank of the Seine river. The 200.000 sq feet building was revamped into its iconic green by Jakob+MacFarlane. After a rocky start, the Cité now stands at a crossroad in its development. In the context of a large-scale study into the creation of a new cultural pole on the site, the Caisse des dépôts asked consulting firms Capgemini Consulting, Ylios and Manifesto for a new definition of the Cite through a collaborative and iterative process. Following a study phase, the proposed evolution is to transform part of the Cité into a fashion campus thanks to the merger of two schools, the French Institute of fashion (IFM) and the Paris couture chamber school. Manifesto assumes the management support for the project and is also the strategic consultant for the architects’ competition towards the revamping of the Cité into a fashion campus.
EDF ELECTROPOLIS MUSEUM
The EDF Electropolis museum was founded in Mulhouse in 1987. It is dedicated to the conservation and exhibition of electrical heritage as well as education on electricity. The museum is now looking to reinvent itself into a complex economic and political context. French electricity giant public company EDF has asked Manifesto for a thorough analysis of the Museum’s performance, both in terms of its metrics and achievements, through research and interviews. On that basis, Manifesto has established two scenarios for the rejuvenation of the museum with the clear objective of modernizing and boosting its activities as well as redefining its position within the EDF group.
AL-ULA, SAUDI ARABIA
On April 10th 2018, France signed a 10 year agreement with Saudi Arabia towards the touristic and cultural develoment of the Al Ula heritage site and province. The Royal Commission for Al-Ula entrusted Manifesto with drafting the scenarii and story-telling of the project’s ambition towards French cultural leaders. Manifesto was also retained to help organise the marquee cultural event of the official visit to Paris of the Crown Prince, i.e artistic proposals, drafting of the key opinion leaders…
M Avenue, Marrakech
M Avenue is a new landscaped half-a-mile long thoroughfare under construction in Marrakech that will link up Menara gardens and the Convention Center. Led by property developed DHC (Downtown Hotel Corporation), the M Avenue project will offer lush gardens as well as an array of upscale amenities that will include a 5-star hotel, office and retail spaces, well-being boutiques and a one-of-its-kind cultural center in Morocco. Focusing on the unique richness of its communities, the center will allow the visitor to immerse themselves in the wonders of Marrakech thanks to a breathtaking multimedia environment. Manifesto has been a key partner of the project from its very inception. We are now involved in the project preview during the construction phase, all the way to the opening and beyond in the cultural programming of the new Center and the Avenue itself.
The renovation of the Verdun memorial on the occasion of the 100th anniversary of WWI was deemed a success by both professionals and visitors. Several other major memorials are scattered throughout the battlefield such as the Forts of Vaux or Douaumont and the Ossuary. The number of different sites made for a confusing visitor experience that needed to be enhanced. The authorities thus created a joint management body (EPCC) and manifesto was asked to analyze the processes and expectations of all involved, to highlight the roadblocks and assets and offer hands-on solutions, quick and easy to implement in order to facilitate the new organization.