Clichy | 2020-2021
At a time when artists are leaving industrial wastelands behind to make way for companies in search of creativity, Manifesto is now offering these artists the chance to experience office life for themselves.
Following on from its involvement in L’Orfèvrerie (Saint-Denis), where the agency created a pop-up residency for 80 artists from autumn 2018 to summer 2019, Manifesto is proud to have opened an innovative space, dedicated to contemporary creation: an incubator for artists. POUSH provides workshops for these artists at affordable prices, encouraging them to stay in the Greater Paris area, and supports them in their development with dedicated services.
In a high-rise building, built in Clichy in the 1970s and now operated by Sogelym Dixence, users can enjoy unique panoramic views of the city. Having originally been used as tertiary sector offices, this square building that dominates the Parisian ring road is now ushering in a new era by welcoming more than 200 artists within its walls.
Thirty artists had already begun to work on three of the building’s floors by March 2020. Three months later, there are almost 90 of them. And since July, POUSH welcomes more than 200 artists on eight floors! Under Yvannoé Kruger’s artistic direction, Manifesto will oversee a unique artistic program. This will be a part of the regeneration of Porte Pouchet and will contribute to Clichy’s local development. The venue, managed by Christine Camio, is intended to be accessible to local, national and international partners. Spaces will be available to enable companies seeking new experiences to organize events in close proximity to these artists. Initially scheduled for a period of one year, POUSH will welcome its residents until March 2022.
For Manifesto, this project has a twofold objective: accelerating the transformation of a neglected building and giving artists a little p(o)ush to succeed.